Bates Motel

Bates Motel FYC Campaign

Client: A&E
Role: Art director

To promote Vera Farmiga’s performance, we developed this “Mother of the Year” concept that tied in the eerie and unsettling tone of the show with awards season. Proposed executions included print, out of home, digital, social, a branded partnership, and a stunt.

Print and Out of Home

Digital

Stunt

This stunt offers Emmy voters free dry cleaning - with a twist. Branded hangers featuring clever copy lines and bloody clothing covers remind prospective voters of Farmiga’s chilling performance as the murderous Norma Bates. By partnering with dry cleaning services in specific neighborhoods around LA, this execution allows us to reach a niche audience right at home.