To All The Boys I’ve Loved Before | Social Campaign | Netflix
To promote the launch of Netlfix’s original film To All the Boys I’ve Loved Before, we created a series of animated graphics, character videos, and illustrated quotes. Speaking first to Jenny Han’s dedicated fanbase and broadening as we approached premiere, we grew our Instagram audience from zero to over one million followers over the course of the campaign. The social community was so active and enthusiastic, we had to say thank you! Our campaign concluded with a fan-driven thank you piece where we gathered some of our favorite comments from across social platforms and gave the fans who wrote them a shout-out in a custom video.
